Yes, You Can.

Politics...A fine example of the power shift from marketer to you, the consumer. Digital communication platforms have made it exponentially easier to express your voice. Being famous helps. Celebrities and artists are certainly taking cues from the digital world to share their views.

You’ve no doubt heard the “Yes We Can” song by will.i.am. I love it...so full of hope. It also makes me glad to see Kareem Abdul Jabar back in front of the camera. His performance in Airplane(!) was dynamite.

Sarah Silverman has an interesting angle with her Great Schlep campaign. She’s recruiting Jewish youth to reach out to their grandparents in that dicey sunshine state we call Florida.



But let’s say you’re not famous. You can post a piece of sh*t YouTube ranting vid that will get seen by a handful of people, mostly friends. But if you instead say something smart (or unique), and you say it in a creative way, your voice will be heard (witness the crush-heavy tune by Obama Girl).

Something to Think About: Who are your grandparents voting for? Seriously. We hear so much talk of the youth vote. What about the geriatric vote? Unless marketers are pushing Depends or meds, they aren’t interested in the silver-haired generation. They don’t fall into many core demographics. So why not call your grandma up right now. She’ll be happy to hear from you, and you may just help decide the fate of our country. Fancy that.