In honor of my friend and former boss KR – a real man of genius – below is my take on DDB’s Bud Light jingles. Happy Birthday KR. This one’s for you (but remember, it’s not about you).
Cue the ballad
Bud Light presents Real Men of Genius.
[Background vocals: Real Men of Genius]
Today we salute you, Mr. Proverb and Cliché Reciter.
[BV: Mr. Proverb and Cliché Reciter]
You’ve got a way with words, even if they’re not your own.
What’s that you say? A rolling stone gathers no moss? How true indeed.
[BV: So very true]
Like an endless supply of fortune cookies, you’ve got an answer for everything. You can have your cake and eat it too. But what good is you cake if you can’t eat it?
[BV: That cake is tasty]
Sure, curiosity killed the cat. But did it ever so much as harm the people?
[BV: I ain’t no cat]
So crack open an ice cold Bud Light, man of borrowed expressions.
Because when life throws lemons, you may not make lemonade, but you’ll tell others to.
[BV: Mr. Proverb and Cliché Reciter]
Bud Light Beer. Anheuser-Busch. St. Louis, Missouri.
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