Last month, I was graciously invited by Ian Fitzpatrick to contribute to the Optimist Conspectus. In his words, it’s a “compendium of contemporary optimism, one perspective at a time.” He asks What you are optimistic about? and then looks at commonalities among the answers.
Ian—of Boston’s Almighty—started the project after observing a proliferation of optimism despite global unrest, the economic quagmire and a host of other planetary hazards. Might as well add swine flu to that list. Ian wants to explore where all this hope stems from. When telling me about the project, he referenced the New York Times visualization on presidential inaugural addresses. In a similar way, he is identifying the most frequently used words in the individual perspectives. Here's more info. Ultimately, he plans to turn the findings into a set of data visualizations. A map of optimism. I like the sound of this!
A few other perspectives I particularly enjoyed: Neil Perkin (fingers crossed for the Stone Roses), Matt Moore, Faris Yakob.
My cynical side shines on occasion, but I believe in optimism and the powers of collective optimism. According to my local library, at least 178 others do too—that's how many before me requested Michael J. Fox's new book, Always Looking Up: The Adventures of an Incurable Optimist. The (two-part) question on my mind is this: Is optimism greater when times are difficult? And if so, why is it easier to be optimistic when the metaphorical skies are cloudy?
I think this resurgence of hope is rooted in a greater effort in seeking it out...and a greater appreciation when we do find it. I liken this to the upward trend in restaurants offering home style cooking. Just as we find comfort in mom’s casserole, we are eased by those glimmers of hope that tomorrow will be better than today. In the midst of a recession, optimism is to our minds as breakfast food is to our appetites. We appreciate it. We crave it. And we want it served all day long.
There’s no shortage of optimism in our industry. PepperDigital’s Sam Ford, who also contributed to the Conspectus, summed up the why in saying “recessions provide a very helpful culling and pruning process for most industries. Outmoded practices and processes get re-evaluated and phased out, and companies are often forced to innovate or fade away.” If history is any teacher, now is the ideal time to churn out some exquisiteness. As explained in this BusinessWeek article, recessions act as innovation catalysts...they can be a good thing for your company. Consider these two welcome additions to my life: Trader Joe’s and Apple’s first iPod—both arrived in the middle of economic downturns (in 1958 and 2001, respectively).
Why wouldn't we always try to innovate? Throw laziness and disillusionment out the window. Now is the time for the big guns to start acting like start-ups, for the start-ups to keep experimenting, and for the experimenters to enforce greater constraints. As for you? It may just be time to cue up Bob Seger’s “Old Time Rock and Roll” and slide across the floor in your socks. Sans trousers. It’s just that exciting.
